Assignment Example | Topics and Well Written Essays - 1250 words - 21

Assignment Example Besides carbonated drinks, the market has had an influx of fresh juice owing to the increasing life awareness campaigns vouched y the government in order to increase effective lifestyles in the country. The consumption of soft drinks is definite with the growing number of competitors in the country validating the viability of the market. People consume soft drinks alongside other meals and when relaxing. Soft drinks are therefore a pertinent compatriot sustaining any form of social gathering. Additionally, people prefer soft drinks during meals times’ thereby increasing demand for the same products. Among the factors influencing the purchase of soft drinks are the pricing of the products, the type of the products and packaging among many others. Price is a fundamental marketing element that most consumers of the products consider before purchasing a product. The prices of commodities often vary depending on the quality and size of a product. Most of the soft drinks manufacturing companies price their products depending on the raw materials used in the manufacture of such products and the packaging of the same. Carbonated drinks are cheaper than fresh juices. However, fresh juices have smaller packaging as the vendors diversify their products packaging in order to cost lesser than the carbonated soft drinks. Most home based consumers purchase larger bottles of the soft drinks. This explains Coca cola and Pepsi’s decision to diversify the packaging of their products to two liters. Such large products are economical and ideal for families. Fast food consumers on the other hand prefer smaller packages such as a half a liter. The manufacturers of such drinks including the two have therefore diversified their packaging thereby capturing both markets in a bid to increase their market share. The trend has succeeded thereby facilitating the two companies’ large international market shares. However, with the develop ment of local brands and the prevalent of fresh